Head to head · SMS Marketing

Attentive vs Postscript

Two ecommerce SMS leaders aimed at different budgets. Attentive is a premium, managed platform built for high volume DTC brands, strong on list growth and deliverability. Postscript is Shopify native with self serve usage pricing you can start free. The largest senders lean Attentive; most Shopify stores get better value from Postscript.

Reviewed by M. HALLORAN·Updated JUNE 2026·How we vet
★ Our pick
Attentive
91 /100
vs
Challenger
Postscript
90 /100
◂ Attentive Advantage Postscript ▸
Attentive leads at enterprise scale, list growth and deliverability · Postscript wins on Shopify fit, self serve pricing and value for most stores.

These are affiliate links marked rel=“sponsored”. We may earn a commission if you buy · it never affects our scores or who wins. Disclosure.

How they score

Criteria Attentive Postscript Winner
List growth tools
93
86
Attentive
Deliverability at scale
92
88
Attentive
Shopify integration
86
93
Postscript
Self serve pricing
70
90
Postscript
Value for money
78
89
Postscript
Enterprise scale and support
92
85
Attentive

Scores are our editorial assessment against the VettedSaaS rubric · not vendor supplied.

Choose Attentive if…
+You send hundreds of thousands of messages a month
+You want managed deliverability and a dedicated CSM
+Aggressive list growth is the priority
+You have budget for custom, quote based pricing
Choose Postscript if…
+You run a Shopify store of any size
+You want self serve usage pricing and a free start
+Value matters more than a managed service
+A smaller team wants to move without a sales cycle

Feature by feature

✓ full  ·  ∼ partial  ·  — none
Capability Attentive Postscript
Free plan quote
Self serve pricing quote
Shopify native
Managed deliverability and CSM
Aggressive list growth units
Two way and AI replies

Feature support verified as of June 2026 · check the vendor for current details.

Pricing, side by side

Verified June 2026
Attentive Our pick
Quarterly minimum $2k+
Platform fee ~$300 to 500/mo
Per SMS $0.01 to 0.025
Postscript Challenger
Free starter $0
Growth plan $25/mo
Professional $500/mo

Pricing as of June 2026. Attentive is custom and quote based with roughly $2,000 to $3,000 quarterly minimums, a platform fee around $300 to $500 a month, per message rates near $0.01 to $0.025, and 6 to 12 month contracts; Postscript starts free at about $0.015 per SMS, then Growth from $25 and Professional from $500 a month, with carrier fees included. Check the vendor for current pricing.