Frase
SEO research, briefs and optimization in one place, with AI drafting on top.
Frase is built around the SEO content workflow: enter a keyword and it pulls the top results, builds a research brief and outline, then helps you write and optimize against a topic score. That research to brief to draft path is its real strength, and it is faster than stitching the steps together by hand. Frase restructured its plans in 2026 and the entry point is now higher, the deepest optimization historically sits behind an SEO add on, and the pure AI writing quality trails the dedicated long form leaders. As a brief and optimization engine, though, it earns its place.
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From keyword to brief to optimized draft, without leaving one tab.
In its favour
Held against it
Briefs and optimization lead, raw writing trails.
Frase scores well on SEO research and optimization, the spine of the product. Value slipped with the 2026 restructure, and the AI writer is solid rather than category leading.
Scored against the same five weighted criteria we use across AI writing. See the rubric →
a content team or SEO that wants research, briefs and on page optimization in a single workflow.
a writer who wants the best raw long form drafts, or the cheapest possible short form tool.
What it costs
Per month, billed annuallyPricing as of June 2026. Frase has no permanent free plan, only a short trial; after a 2026 restructure Starter is $49 a month or about $39 annually, Professional is $129 a month or about $103 annually, and Scale is $299 a month or about $239 annually. An SEO add on and document limits apply. Check the vendor for current pricing.