Verdict · AI Writing

Grammarly

The trusted assistant that checks clarity, tone and correctness everywhere you type.

Grammarly is the writing assistant most teams already know, and its strength is breadth: real time grammar, spelling, clarity and tone suggestions in almost every app you write in, from email to docs to chat. A generative assistant now sits alongside the checker for drafting, rewriting and replies, and the enterprise tier adds the security, SSO and admin controls large companies ask for. The tradeoff is scope. Grammarly is built to improve writing you are already doing, not to generate long form marketing articles or score content for SEO, so a content team will still want a dedicated writer beside it. For everyday business writing, though, few tools are as quietly useful.

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Reviewed by M. HALLORAN·Updated MAY 2026·How we vet
In one line
The assistant that checks every sentence everywhere you type, so a whole team writes clearly without thinking about it.
What we found

In its favour

+ Real time grammar, spelling and clarity in almost every app
+ Tone and clarity suggestions that lift everyday business writing
+ Generative AI for drafting, rewriting and replies built in
+ Enterprise grade security, SSO and admin controls

Held against it

Not built for long form articles or SEO content at scale
Generative features are lighter than dedicated AI writers
Real value over the free plan depends on heavy daily writing
The scorecard

Clarity and ease lead, long form and SEO are not the point.

Grammarly scores high on ease and everyday output, the traits that made it ubiquitous. Workflow and SEO sit lower because it improves writing rather than generating campaigns or optimizing for search.

Scored against the same five weighted criteria we use across AI writing. See the rubric →

Output quality 84
Workflow and templates 80
Value for money 86
Ease of use 93
SEO and optimization 70
Buy it if you’re…

a team that writes constantly across email, docs and chat and wants every message clear, correct and on tone.

Skip it if you’re…

a marketing team that needs long form articles, brand voice at scale or built in SEO scoring from one tool.

What it costs

Per seat / month, billed annually

Pricing as of June 2026. Pro is $12 per seat per month billed annually, or $30 month to month, for teams up to 149 users; Enterprise is quote based for 150 or more seats. Check the vendor for current pricing.

Free
$0
Everyday writers
+Grammar and spelling everywhere
+Basic clarity and tone
+Limited generative prompts
+One account
★ Our pick
Pro
$12
Professionals and teams
+Full generative AI assistant
+Advanced clarity, tone and rewrites
+Style guide and snippets
+Up to 149 users
Enterprise
Custom
Larger organizations
+Everything in Pro
+SAML SSO and SCIM
+Analytics and admin controls
+Security review and support