An agency tool has to hold many client brands apart while producing at volume on margin. We weighted multi brand management, SEO depth and scale, then ranked the five that earn their seat across a client roster.
Reviewed by M. HALLORAN·Updated JUNE 2026·How we vet
Tools compared5
Criteria weighted5
Last reviewedJune 2026
Paid placements0
How we ranked the field
For agencies we weighted multi brand management and SEO depth: keeping client voices separate while producing search content at a margin. See the full rubric →
Multi brand management25%
SEO depth20%
Output quality20%
Scale and seats20%
Value15%
01
RANK
★ Editor’s Choice
Jasper
Best for many client brands
Agencies juggle a dozen brand voices, and Jasper handles that better than anything else here. Per client brand voices, workspaces and roles keep work separated and consistent, and the drafts need less rework before a client sees them. The per seat cost adds up across a roster, so the math works best when content volume is high.
A workhorse for agencies producing search content at volume for many clients. SEO tooling and a fair price per seat make margins easier. Brand separation is weaker than Jasper, so larger rosters need discipline.
If your deliverable is rankings, Surfer is the scoreboard clients understand. It grades and guides content against the SERP and packages well into reports. It does not draft from scratch, so pair it with a writer.
Useful when the agency runs outreach and campaigns, not just blogs. Workflows scale repetitive client copy and the seat pricing is friendly. Long form and per client brand control are where it trails.
Speeds the part of agency work clients rarely see: research and briefs that keep writers aligned. Strong SERP analysis and outline tooling. Limited seats and average raw generation cap it for big teams.