ActiveCampaign vs GetResponse compared
Head to Head · Email Marketing
★ Our pick
ActiveCampaign
92
/100
vs
Challenger
GetResponse
84
/100
◂ ActiveCampaign
Advantage
GetResponse ▸
An 8 point edge to ActiveCampaign on automation and CRM. GetResponse bundles webinars and funnels for less.
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The verdict
ActiveCampaign wins on automation, GetResponse bundles more webinars and funnels for less.
Scored side by side
Criteria
ActiveCampaign
GetResponse
Winner
Deliverability
90
84
ActiveCampaign
Automation
95
84
ActiveCampaign
Value for money
84
86
GetResponse
Ease of use
80
82
GetResponse
Integrations
88
82
ActiveCampaign
Choose ActiveCampaign if…
+You want the deepest automation and a built in CRM
+You sell across channels, not only a store
+You will invest setup time for the payoff
Choose GetResponse if…
+You want webinars, funnels and landing pages in one login
+You want unlimited emails on entry plans
+You prefer fewer separate subscriptions
Feature for feature
✓ full · ∼ partial · — none
Capability
ActiveCampaign
GetResponse
Free plan
—
✓
Marketing automation
✓
∼
Native SMS
∼
✓
Ecommerce store sync
∼
∼
Open REST API
✓
✓
Pricing side by side
ActiveCampaign
Starter
From $15/mo
Billed annually, 1,000 contacts, one user, core automation
Plus
From $49/mo
Adds a CRM, lead scoring and more users
Pro / Enterprise
From $79/mo
Pro from $79, Enterprise from $145, SSO and deeper reporting
GetResponse
Free
$0
Up to 500 contacts, email creator and newsletters
Starter
From $19/mo
1,000 subscribers, unlimited emails and autoresponders
Marketer
From $59/mo
Adds marketing automation and cart abandonment
Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing.