ActiveCampaign vs Brevo compared
Head to Head · Email Marketing
★ Our pick
ActiveCampaign
92
/100
vs
Challenger
Brevo
89
/100
◂ ActiveCampaign
Advantage
Brevo ▸
A 3 point edge to ActiveCampaign on automation and CRM. Brevo wins on price for high volume senders.
Affiliate links · we may earn a commission, it never affects our scoring. Disclosure.
The verdict
ActiveCampaign wins on automation and CRM. Brevo wins on price at high volume.
Scored side by side
Criteria
ActiveCampaign
Brevo
Winner
Deliverability
90
87
ActiveCampaign
Automation
95
90
ActiveCampaign
Value for money
84
93
Brevo
Ease of use
80
85
Brevo
Integrations
88
83
ActiveCampaign
Choose ActiveCampaign if…
+You want the deepest automation and a built in CRM
+You sell across channels, not only a store
+You will invest setup time for the payoff
Choose Brevo if…
+You hold a large list and watch cost per send
+You want native SMS and chat without add ons
+You send broad campaigns, not only complex flows
Feature for feature
✓ full · ∼ partial · — none
Capability
ActiveCampaign
Brevo
Free plan
—
✓
Marketing automation
✓
✓
Native SMS
∼
✓
Ecommerce store sync
∼
∼
Open REST API
✓
✓
Pricing side by side
ActiveCampaign
Starter
From $15/mo
Billed annually, 1,000 contacts, one user, core automation
Plus
From $49/mo
Adds a CRM, lead scoring and more users
Pro / Enterprise
From $79/mo
Pro from $79, Enterprise from $145, SSO and deeper reporting
Brevo
Free
$0
300 emails a day, up to 100,000 contacts, Brevo branding
Starter
From $9/mo
Volume based, 5,000 emails a month, removes the daily cap
Business
From $18/mo
Adds automation, A/B testing and landing pages
Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing.