Head to head · SMS Marketing

EZ Texting vs Textmagic

These two land level on our overall score but serve different jobs. EZ Texting is marketing broadcast SMS for small business, with a media library and published monthly plans. Textmagic is operational pay as you go texting for alerts, reminders and two way conversations. The right pick depends entirely on whether you run marketing campaigns or operational messaging.

Reviewed by M. HALLORAN·Updated APRIL 2026·How we vet
★ Our pick
EZ Texting
84 /100
vs
Challenger
Textmagic
84 /100
◂ EZ Texting Advantage Textmagic ▸
Neck and neck on our overall score · EZ Texting fits marketing broadcasts and a media library, Textmagic fits operational two way messaging billed by the text.

These are affiliate links marked rel=“sponsored”. We may earn a commission if you buy · it never affects our scores or who wins. Disclosure.

How they score

Criteria EZ Texting Textmagic Winner
Marketing broadcasts and campaigns
86
72
EZ Texting
Two way messaging
80
90
Textmagic
Pay as you go flexibility
68
92
Textmagic
Media library and templates
88
74
EZ Texting
Pricing for low volume
80
86
Textmagic
Ease for non technical users
88
84
EZ Texting

Scores are our editorial assessment against the VettedSaaS rubric · not vendor supplied.

Choose EZ Texting if…
+You run marketing broadcasts and promotions
+A built in image and stock media library helps
+You want published monthly plans, not metered credits
+You are a non technical small business user
Choose Textmagic if…
+You send alerts, reminders and operational texts
+Pay as you go with no monthly commitment fits
+Two way conversations are central
+You want bring your own carrier for cheaper volume

Feature by feature

✓ full  ·  ∼ partial  ·  — none
Capability EZ Texting Textmagic
Marketing automation
Pay as you go plans only
Two way messaging
Built in image library
Bring your own carrier
Published monthly plans optional

Feature support verified as of June 2026 · check the vendor for current details.

Pricing, side by side

Verified June 2026
EZ Texting Our pick
Launch plan $25/mo
Boost plan $75/mo
Scale plan $125/mo
Textmagic Challenger
Pay as you go $0.049/SMS
Monthly plan rate $0.04/SMS
Dedicated number $10/mo

Pricing as of June 2026. EZ Texting is Launch $25, Boost $75 and Scale $125 a month (about 20% less billed annually), with a $5 telecom fee on Launch, $10 per extra seat and Enterprise from $3,000; Textmagic is prepaid pay as you go at about $0.049 per US SMS, dropping to $0.04 on a monthly plan, plus $10 a month per dedicated number, with inbound free and MMS at $0.08. Check the vendor for current pricing.