Textmagic
Pay as you go business texting with no monthly commitment, strong for alerts, notifications and two way support.
Textmagic is built around flexibility rather than marketing campaigns. There is no subscription to start: you load credit and pay per message, which suits businesses that text in bursts or send operational alerts rather than steady promotions. A clean web app, email to SMS, two way inboxes and a solid API cover the basics well, and a Bring Your Own Carrier option lets you route through your own Twilio or Vonage number at a steep discount on volume. The tradeoffs are that the standard per message rate is higher than credit based marketing tools, deeper campaign automation and segmentation are thinner than the marketing first leaders, and two way messaging needs a paid number. It is a business texting and notification tool first, a marketing platform second.
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Texting you pay for by the message, with nothing locked in.
In its favour
Held against it
A flexible business texter, not a campaign engine.
Textmagic scores well on ease, value at low volume and reliability. It sits behind the marketing first leaders on automation depth, the expected tradeoff for a pay as you go notification tool.
Scored against the same five weighted criteria we use across SMS marketing. See the rubric →
a business that sends alerts, reminders or two way support texts in bursts and wants no monthly commitment.
a high volume marketer who needs deep campaign automation and the lowest per message rate.
What it costs
Pay as you go, per messagePricing as of June 2026. Textmagic has no subscription: standard pay as you go is about $0.049 per SMS for 160 characters, dropping to roughly $0.04 on volume based monthly plans; MMS is about $0.08, a dedicated number for two way texting runs about $10 a month, and a Bring Your Own Carrier option routes your own Twilio or Vonage number at about $0.01 per SMS. Check the vendor for current pricing.