Head to head · CRM
HubSpot CRM vs Zoho CRM
Ease against value. HubSpot wins on its free plan, polish and marketing; Zoho CRM wins on price, customization and a deep product suite. Here is how they compare, and which one fits your team.
★ Our pick
HubSpot
90
/100
vs
Challenger
Zoho CRM
87
/100
◂ HubSpot
Advantage
Zoho CRM ▸
HubSpot leads on ease and free seats · Zoho CRM wins on value and customization.
These are affiliate links marked rel=“sponsored”. We may earn a commission if you buy · it never affects our scores or who wins. Disclosure.
How they score
Criteria
HubSpot
Zoho CRM
Winner
Ease of use
92
80
HubSpot
Customization and depth
80
86
Zoho CRM
Value for money
84
92
Zoho CRM
Free plan
95
80
HubSpot
Marketing and all in one
92
84
HubSpot
Ecosystem and integrations
86
88
Zoho CRM
Scores are our editorial assessment against the VettedSaaS rubric · not vendor supplied.
Choose HubSpot if…
+You want the most polished, easy experience
+Marketing and sales should share one platform
+You want a strong free tier to start
+Your team values speed over deep configuration
Choose Zoho CRM if…
+You want the lowest cost per seat
+You need deep customization and automation
+You already use the Zoho product suite
+You want strong CRM at small business pricing
Feature by feature
✓ full · ∼ partial · — none
Capability
HubSpot
Zoho CRM
Free plan
✓to 2 users
✓to 3 users
Built in marketing
✓
∼add on
Deep customization
∼
✓
AI assistant
✓Breeze
✓Zia
Workflow automation
✓
✓
Lowest entry price
∼
✓
Broad product suite
∼
✓Zoho One
Feature support verified as of June 2026 · check the vendor for current details.
Pricing, side by side
Per user / month, billed annually
HubSpot
Our pick
Free
$0
Starter
$15
Professional
$90
Zoho CRM
Challenger
Standard
$14
Professional
$23
Enterprise
$40
Ultimate
$52
Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing. HubSpot Professional is per seat billed annually and adds a one time onboarding fee; Zoho CRM prices are per user/month billed annually.