Head to head · SMS Marketing

Klaviyo SMS vs EZ Texting

Klaviyo is an ecommerce marketing platform that happens to send SMS; EZ Texting is a friendly broadcast texting tool for small business. If you sell online and want automation tied to order and browse data, Klaviyo is the stronger engine. If you just need to blast a list with an easy editor and a built in image library, EZ Texting is quicker to learn.

          Reviewed by M. HALLORAN·Updated MARCH 2026·How we vet
        

★ Our pick

Klaviyo SMS

92 /100

Challenger

EZ Texting

84 /100

          ◂ Klaviyo SMS
          Advantage
          EZ Texting ▸
        

Klaviyo leads on automation and ecommerce depth · EZ Texting answers on ease and a built in media library.

These are affiliate links marked rel=“sponsored”. We may earn a commission if you buy · it never affects our scores or who wins. Disclosure.

How they score

Criteria Klaviyo SMS EZ Texting Winner

Automation and flows

Klaviyo SMS

Ecommerce data depth

Klaviyo SMS

Ease of use

EZ Texting

List growth tools

EZ Texting

Value for money

Klaviyo SMS

Scale and support

Klaviyo SMS

Scores are our editorial assessment against the VettedSaaS rubric · not vendor supplied.

Choose Klaviyo SMS if…

+You run an online store and want automated flows

+You want email and SMS in one platform

+You need segmentation tied to purchase data

+Long term scale matters more than setup speed

Choose EZ Texting if…

+You want simple broadcast texting for a small business

+You want a built in image and template library

+You are not running ecommerce campaigns

+A short learning curve is the priority

Feature by feature

✓ full · ∼ partial · — none

Capability Klaviyo SMS EZ Texting

Free plan ✓ —trial only

Email and SMS in one ✓ —SMS only

Ecommerce automation ✓ ∼basic

Two way texting ✓ ✓

Built in image library ∼ ✓

Self serve pricing ✓ ✓

Feature support verified as of June 2026 · check the vendor for current details.

Pricing, side by side

Verified June 2026

Klaviyo SMS Our pick

Free plan $0

Email and SMS $35

US SMS credit ~$0.01

EZ Texting Challenger

Launch plan $25

Boost plan $75

Scale plan $125

Pricing as of June 2026. Klaviyo SMS is credit based on top of a plan and includes carrier fees; EZ Texting plans run Launch $25, Boost $75, Scale $125 and Enterprise $3,000 per month (about 20% less billed annually), plus $10 per extra user and a $5 monthly telecom fee on Launch. Check the vendor for current pricing.

Keep exploring

Best SMS Marketing Software (overall) Klaviyo SMS vs SimpleTexting Best SMS Marketing for Small Business Read the EZ Texting verdict