Verdict · SMS Marketing

EZ Texting

Affordable broadcast texting with a built in media library, aimed at small businesses sending promos and alerts.

EZ Texting is a straightforward, low cost way to send broadcast texts, and its built in image and stock media library is a nice touch for promo heavy senders. The Launch plan is among the cheapest published entry points in the category, and Boost and Scale step up contacts and features as you grow. Credits are pooled yearly rather than monthly, which suits uneven sending. The catches are real: Launch carries a $5 telecom fee, plans bundle a single inbox seat with extra seats at $10 each, and automation is lighter than the marketing first leaders, so it fits simple broadcasts better than complex programs.

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Reviewed by M. HALLORAN·Updated MARCH 2026·How we vet
In one line
Cheap, simple broadcast texting, with pictures built right in.
What we found

In its favour

+ Among the lowest published entry prices
+ Built in image and stock media library
+ Yearly credit pool suits uneven sending
+ Easy to learn for simple broadcasts

Held against it

Launch plan carries a $5 telecom fee
One inbox seat included, extra seats cost $10
Automation is lighter than marketing first rivals
Better for broadcasts than complex programs
The scorecard

A budget broadcaster with a handy media library.

EZ Texting scores well on price and ease and earns points for its media library. It sits behind the leaders on automation depth and support, which is the tradeoff for the low entry cost.

Scored against the same five weighted criteria we use across SMS marketing. See the rubric →

Ease of use 87
Features and automation 82
Value for money 86
Deliverability and compliance 84
Support and onboarding 82
Buy it if you’re…

a small business sending mostly one way promos and alerts that wants a cheap, simple tool with built in images.

Skip it if you’re…

a sender who needs deep automation, heavy two way conversations, or a free inbox seat for a larger team.

What it costs

Per month, billed monthly or annually

Pricing as of June 2026. EZ Texting is Launch $25 a month including a $5 telecom fee, Boost $75 and Scale $125 billed monthly, or about $60 and $100 billed annually with the telecom fee waived; Launch, Boost and Scale include 6,000 yearly credits and Enterprise 200,000, where an SMS is one credit and MMS three, each plan includes one inbox seat and extra seats cost $10 a month. Check the vendor for current pricing.

★ Our pick
Launch
$25
Entry plan, includes $5 telecom fee
+6,000 yearly credits
+Built in image and media library
+One shared inbox seat
+Free trial available
Boost
$75
For 500 to 2,000 contacts
+Everything in Launch
+Telecom fee waived
+About $60 a month billed annually
+More contacts and features
Scale
$125
For 2,000 to 50,000 contacts
+Everything in Boost
+About $100 a month billed annually
+Higher contact limits
+Advanced features
Enterprise
Custom
High volume senders
+200,000 yearly credits
+Dedicated support
+Custom onboarding
+Custom contract