EZ Texting
Affordable broadcast texting with a built in media library, aimed at small businesses sending promos and alerts.
EZ Texting is a straightforward, low cost way to send broadcast texts, and its built in image and stock media library is a nice touch for promo heavy senders. The Launch plan is among the cheapest published entry points in the category, and Boost and Scale step up contacts and features as you grow. Credits are pooled yearly rather than monthly, which suits uneven sending. The catches are real: Launch carries a $5 telecom fee, plans bundle a single inbox seat with extra seats at $10 each, and automation is lighter than the marketing first leaders, so it fits simple broadcasts better than complex programs.
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Cheap, simple broadcast texting, with pictures built right in.
In its favour
Held against it
A budget broadcaster with a handy media library.
EZ Texting scores well on price and ease and earns points for its media library. It sits behind the leaders on automation depth and support, which is the tradeoff for the low entry cost.
Scored against the same five weighted criteria we use across SMS marketing. See the rubric →
a small business sending mostly one way promos and alerts that wants a cheap, simple tool with built in images.
a sender who needs deep automation, heavy two way conversations, or a free inbox seat for a larger team.
What it costs
Per month, billed monthly or annuallyPricing as of June 2026. EZ Texting is Launch $25 a month including a $5 telecom fee, Boost $75 and Scale $125 billed monthly, or about $60 and $100 billed annually with the telecom fee waived; Launch, Boost and Scale include 6,000 yearly credits and Enterprise 200,000, where an SMS is one credit and MMS three, each plan includes one inbox seat and extra seats cost $10 a month. Check the vendor for current pricing.