Brevo vs Mailchimp compared
Head to Head · Email Marketing
★ Our pick
Brevo
89
/100
vs
Challenger
Mailchimp
85
/100
◂ Brevo
Advantage
Mailchimp ▸
A 4 point edge to Brevo on price and automation. Mailchimp keeps the slicker editor.
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The verdict
Brevo wins on price and automation. Mailchimp holds the more polished editor.
Scored side by side
Criteria
Brevo
Mailchimp
Winner
Deliverability
87
85
Brevo
Automation
90
78
Brevo
Value for money
93
76
Brevo
Ease of use
85
88
Mailchimp
Integrations
83
90
Mailchimp
Choose Brevo if…
+You hold a large list but mail it occasionally
+You want native SMS and chat in one tool
+Cost per send matters more than template polish
Choose Mailchimp if…
+You want the most polished editor and onboarding
+You rely on a wide app and integration library
+You send to a small list and value the brand name
Feature for feature
✓ full · ∼ partial · — none
Capability
Brevo
Mailchimp
Free plan
✓
✓
Marketing automation
✓
∼
Native SMS
✓
∼
Ecommerce store sync
∼
∼
Open REST API
✓
✓
Pricing side by side
Brevo
Free
$0
300 emails a day, up to 100,000 contacts, Brevo branding
Starter
From $9/mo
Volume based, 5,000 emails a month, removes the daily cap
Business
From $18/mo
Adds automation, A/B testing and landing pages
Mailchimp
Free
$0
250 contacts, 500 sends a month, automation removed
Essentials
From $13/mo
500 contacts, removes branding, basic automations
Standard
From $20/mo
Advanced automation, the plan Mailchimp recommends
Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing.