Brevo vs Klaviyo compared
Head to Head · Email Marketing
★ Our pick
Brevo
89
/100
vs
Challenger
Klaviyo
88
/100
◂ Brevo
Advantage
Klaviyo ▸
A 1 point gap. Klaviyo leads the technical criteria; Brevo edges ahead overall on price and value.
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The verdict
Klaviyo wins the hard criteria, Brevo wins on price. The tie breaker is your store, or your budget.
Scored side by side
Criteria
Brevo
Klaviyo
Winner
Deliverability
87
90
Klaviyo
Automation
90
92
Klaviyo
Value for money
93
80
Brevo
Ease of use
85
82
Brevo
Integrations
83
86
Klaviyo
Choose Brevo if…
+You hold a large list and watch cost per send
+You want native SMS and chat without add ons
+You send broad campaigns, not only store flows
Choose Klaviyo if…
+You run a Shopify or BigCommerce store
+You want best in class ecommerce segmentation
+Email driven store revenue is the main goal
Feature for feature
✓ full · ∼ partial · — none
Capability
Brevo
Klaviyo
Free plan
✓
✓
Marketing automation
✓
✓
Native SMS
✓
✓
Ecommerce store sync
∼
✓
Open REST API
✓
✓
Pricing side by side
Brevo
Free
$0
300 emails a day, up to 100,000 contacts, Brevo branding
Starter
From $9/mo
Volume based, 5,000 emails a month, removes the daily cap
Business
From $18/mo
Adds automation, A/B testing and landing pages
Klaviyo
Free
$0
250 active profiles, 500 emails a month, 150 SMS credits
Email
From $20/mo
Priced by active profiles, scales with list size
Email and SMS
From $35/mo
Adds 1,250 SMS and MMS credits a month
Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing.