ActiveCampaign vs Klaviyo compared
Head to Head · Email Marketing
★ Our pick
ActiveCampaign
92
/100
vs
Challenger
Klaviyo
88
/100
◂ ActiveCampaign
Advantage
Klaviyo ▸
A 4 point edge to ActiveCampaign on automation depth. Klaviyo still owns ecommerce revenue.
Affiliate links · we may earn a commission, it never affects our scoring. Disclosure.
The verdict
ActiveCampaign wins on automation and CRM. Klaviyo owns the store driven sender.
Scored side by side
Criteria
ActiveCampaign
Klaviyo
Winner
Deliverability
90
90
Tie
Automation
95
92
ActiveCampaign
Value for money
84
80
ActiveCampaign
Ease of use
80
82
Klaviyo
Integrations
88
86
ActiveCampaign
Choose ActiveCampaign if…
+You want the deepest automation and a built in CRM
+You sell across channels, not only a store
+You will invest setup time for the payoff
Choose Klaviyo if…
+You run a Shopify or BigCommerce store
+You want best in class ecommerce segmentation
+Email driven store revenue is the main goal
Feature for feature
✓ full · ∼ partial · — none
Capability
ActiveCampaign
Klaviyo
Free plan
—
✓
Marketing automation
✓
✓
Native SMS
∼
✓
Ecommerce store sync
∼
✓
Open REST API
✓
✓
Pricing side by side
ActiveCampaign
Starter
From $15/mo
Billed annually, 1,000 contacts, one user, core automation
Plus
From $49/mo
Adds a CRM, lead scoring and more users
Pro / Enterprise
From $79/mo
Pro from $79, Enterprise from $145, SSO and deeper reporting
Klaviyo
Free
$0
250 active profiles, 500 emails a month, 150 SMS credits
Email
From $20/mo
Priced by active profiles, scales with list size
Email and SMS
From $35/mo
Adds 1,250 SMS and MMS credits a month
Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing.