VETTED SAAS
Head to head · SMS Marketing

Attentive vs EZ Texting

These two sit in different leagues. Attentive is a premium, managed platform built for high volume DTC brands, strong on list growth and deliverability behind a quote based contract. EZ Texting is an easy, self serve broadcast tool for small business with published monthly plans you can start today. Enterprise senders lean Attentive; small teams get more value and a faster start from EZ Texting.

Reviewed by M. HALLORAN·Updated JUNE 2026·How we vet
★ Our pick
Attentive
91 /100
vs
Challenger
EZ Texting
84 /100
◂ Attentive Advantage EZ Texting ▸
Attentive leads at enterprise scale, list growth and deliverability · EZ Texting answers on ease, self serve pricing and a built in media library.

These are affiliate links marked rel=“sponsored”. We may earn a commission if you buy · it never affects our scores or who wins. Disclosure.

How they score

Criteria Attentive EZ Texting Winner
List growth tools
93
80
Attentive
Deliverability at scale
92
80
Attentive
Ease of use
78
88
EZ Texting
Self serve pricing
70
88
EZ Texting
Value for money
76
84
EZ Texting
Enterprise scale and support
92
78
Attentive

Scores are our editorial assessment against the VettedSaaS rubric · not vendor supplied.

Choose Attentive if…
+You are a high volume DTC or ecommerce brand
+You want managed deliverability and a dedicated CSM
+Aggressive list growth is the priority
+You have budget for custom, quote based pricing
Choose EZ Texting if…
+You are a small business that wants simple broadcast texting
+You want published, self serve pricing you can start today
+A built in image library and short learning curve matter
+You do not need enterprise grade list growth

Feature by feature

✓ full  ·  ∼ partial  ·  — none
Capability Attentive EZ Texting
Free plan —quote —trial only
Self serve signup —quote ✓
Published pricing —quote ✓
Managed deliverability and CSM ✓ ∼
Aggressive list growth units ✓ ∼
Two way texting ✓ ✓

Feature support verified as of June 2026 · check the vendor for current details.

Pricing, side by side

Verified June 2026
Attentive Our pick
Quarterly minimum $2k+
Platform fee ~$300 to 500/mo
Per SMS $0.01 to 0.025
EZ Texting Challenger
Launch plan $25/mo
Boost plan $75/mo
Scale plan $125/mo

Pricing as of June 2026. Attentive is custom and quote based, with roughly $2,000 to $3,000 quarterly minimums, a platform fee around $300 to $500 a month, per message rates near $0.01 to $0.025 and 6 to 12 month contracts; EZ Texting is self serve at Launch $25, Boost $75 and Scale $125 a month (about 20% less billed annually), with Enterprise at $3,000, $10 per extra seat and a $5 telecom fee on Launch. Check the vendor for current pricing.

Keep exploring
Best SMS Marketing Software (overall) Attentive vs Postscript Best SMS Marketing for Enterprise Read the EZ Texting verdict