Brevo vs Kit compared
Head to Head · Email Marketing
★ Our pick
Brevo
89
/100
vs
Challenger
Kit
83
/100
◂ Brevo
Advantage
Kit ▸
A 6 point edge to Brevo on price, SMS and automation. Kit, formerly ConvertKit, owns the creator newsletter and a bigger free tier.
Affiliate links · we may earn a commission, it never affects our scoring. Disclosure.
The verdict
Brevo wins on price and channels. Kit, once ConvertKit, owns the creator newsletter.
Scored side by side
Criteria
Brevo
Kit
Winner
Deliverability
87
84
Brevo
Automation
90
80
Brevo
Value for money
93
82
Brevo
Ease of use
85
86
Kit
Integrations
83
76
Brevo
Choose Brevo if…
+You hold a large list and watch cost per send
+You want native SMS and chat without add ons
+You send broad campaigns, not only newsletters
Choose Kit if…
+You are a creator, blogger or newsletter publisher
+You want a free tier up to 10,000 subscribers
+You prefer simple, text first emails over heavy design
Feature for feature
✓ full · ∼ partial · — none
Capability
Brevo
Kit
Free plan
✓
✓
Marketing automation
✓
∼
Native SMS
✓
—
Ecommerce store sync
∼
∼
Open REST API
✓
✓
Pricing side by side
Brevo
Free
$0
300 emails a day, up to 100,000 contacts, Brevo branding
Starter
From $9/mo
Volume based, 5,000 emails a month, removes the daily cap
Business
From $18/mo
Adds automation, A/B testing and landing pages
Kit
Free Newsletter
$0
Up to 10,000 subscribers, one automation, unlimited emails
Creator
From $39/mo
1,000 subscribers, full automation, removes the free limits
Creator Pro
From $79/mo
Adds subscriber scoring and advanced reporting
Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing.