Best of · Email Marketing for Freelancers

The best email marketing software for freelancers

Solo, you want email that is cheap, quick to run and good looking out of the box, with no team to lean on. We weighted value, ease and the free tier, then ranked the six that fit a freelancer best.

Reviewed by M. HALLORAN·Updated MAY 2026·How we vet
Tools compared 6
Criteria weighted 5
Last reviewed June 2026
Paid placements 0
How we ranked the field

Scored on the same five criteria as our main ranking, then reweighted for a team of one: value for money, ease of use, a usable free tier, templates and design, and deliverability. See the full rubric →

Value for money 30%
Ease of use 25%
Free tier 20%
Templates and design 15%
Deliverability 10%
01
RANK
★ Editor’s Choice

MailerLite

Best for value and polish

The best looking emails for the least money, with a free tier and an editor a freelancer can master in an hour. It does almost everything a solo sender needs and nothing it does not.

  • Lowest paid entry
  • Polished templates
  • Easy free tier
Read the MailerLite verdict → From $10/mo · free plan
92
OUT OF 100
02
RANK

Brevo

Best for free volume

The free plan sends 300 emails a day with no contact cap, which suits a freelancer with a growing list and a tight budget. Templates are plainer, but the price is unbeatable.

Read the Brevo verdict → From $9/mo · free plan
89
OUT OF 100
03
RANK

Kit

Best for creators and solopreneurs

Free up to 10,000 subscribers and built for people who sell their own work, Kit makes newsletters and simple funnels easy. Design is deliberately minimal and there is no SMS.

Read the Kit verdict → From $39/mo · free plan
88
OUT OF 100
04
RANK

AWeber

Best for a simple free plan

A long standing tool with a free plan for 500 subscribers, a big template library and reliable support. The interface feels dated next to MailerLite, but it is dependable.

Read the AWeber verdict → From $15/mo · free plan
85
OUT OF 100
05
RANK

Mailchimp

Best for familiar templates

A polished editor and templates a freelancer can lean on, plus every integration. The 250 contact free tier is thin now and costs climb, so it suits smaller lists best.

Read the Mailchimp verdict → From $13/mo · free plan
83
OUT OF 100
06
RANK

Constant Contact

Best for hand holding

Strong live support and an easy interface help a freelancer who wants help on the phone. There is no free plan and automation is basic, so it is best for straightforward newsletters.

81
OUT OF 100

Pricing verified as of June 2026. Vendors change plans often · check the vendor for current pricing.

At a glance

✓ full  ·  ∼ partial  ·  — none
Capability MailerLiteBrevoKitAWeberMailchimpConstant Contact
Free plan
Marketing automation
Native SMS
Ecommerce store sync
Open REST API