Head to head · CRM
HubSpot CRM vs Close
A broad all in one platform against a calling first CRM built for high volume outbound. HubSpot wins on its free tier, marketing and breadth; Close wins on built in calling, SMS and raw sales velocity. Here is how they compare.
★ Our pick
HubSpot
90
/100
vs
Challenger
Close
86
/100
◂ HubSpot
Advantage
Close ▸
HubSpot leads on breadth and a free tier · Close counters with native calling and outbound speed.
These are affiliate links marked rel=“sponsored”. We may earn a commission if you buy · it never affects our scores or who wins. Disclosure.
How they score
Criteria
HubSpot
Close
Winner
Ease of use
90
88
HubSpot
Free plan
95
40
HubSpot
Built in calling and SMS
70
95
Close
Outbound and sales velocity
80
92
Close
Marketing and all in one
92
60
HubSpot
Reporting and analytics
86
82
HubSpot
Scores are our editorial assessment against the VettedSaaS rubric · not vendor supplied.
Choose HubSpot if…
+You want a genuinely useful free tier
+Marketing and sales should share one platform
+You expect to add tools as you grow
+You want breadth beyond pure sales
Choose Close if…
+Your team lives on the phone all day
+You want calling and SMS built in
+You run high volume outbound
+You want a lean, sales only workflow
Feature by feature
✓ full · ∼ partial · — none
Capability
HubSpot
Close
Free plan
✓
—
Built in calling and SMS
∼add on
✓
Power dialer
∼
✓
Built in marketing
✓
—
Workflow automation
✓
✓
AI assistant
✓Breeze
✓AI
Visual sales pipeline
✓
✓
Feature support verified as of June 2026 · check the vendor for current details.
Pricing, side by side
Per user / month, billed annually
HubSpot
Our pick
Free
$0
Starter
$15
Professional
$90
Close
Challenger
Solo
$9
Essentials
$35
Growth
$99
Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing. HubSpot tiers shown are Sales Hub per seat billed annually. Close has no free plan; its Solo tier is limited to one user.