Head to head · CRM
Salesforce vs HubSpot CRM
Two of the biggest names in CRM, pulling in opposite directions. HubSpot wins on ease, price and a real free plan; Salesforce wins on depth, customization and enterprise scale. Here is how they compare, and which one fits your team.
★ Our pick
HubSpot
90
/100
vs
Challenger
Salesforce
87
/100
◂ HubSpot
Advantage
Salesforce ▸
A modest edge to HubSpot on ease and value · Salesforce pulls ahead at true enterprise scale.
These are affiliate links marked rel=“sponsored”. We may earn a commission if you buy · it never affects our scores or who wins. Disclosure.
How they score
Criteria
HubSpot
Salesforce
Winner
Ease of use
92
74
HubSpot
Customization and depth
80
95
Salesforce
Reporting and analytics
85
92
Salesforce
Value for money
88
72
HubSpot
Ecosystem and apps
86
94
Salesforce
Free plan
95
40
HubSpot
Scores are our editorial assessment against the VettedSaaS rubric · not vendor supplied.
Choose HubSpot if…
+You want fast setup and a genuinely useful free tier
+Your team values ease over deep configuration
+Marketing and sales should share one platform
+You are a startup or growing midmarket team
Choose Salesforce if…
+You need deep customization and governance
+You run complex, multi team pipelines
+You are scaling toward enterprise
+You want the largest third party app ecosystem
Feature by feature
✓ full · ∼ partial · — none
Capability
HubSpot
Salesforce
Free plan
✓
—
Forever free CRM seats
✓
—
Built in marketing
✓
∼add on
AI assistant
✓Breeze
✓Einstein
Advanced customization
∼
✓
App marketplace
∼
✓AppExchange
Feature support verified as of June 2026 · check the vendor for current details.
Pricing, side by side
Per user / month, billed annually
HubSpot
Our pick
Free
$0
Starter
$15
Professional
$100
Salesforce
Challenger
Starter Suite
$25
Pro Suite
$100
Enterprise
$175
Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing. Salesforce raised Enterprise and Unlimited about 6% in 2025. HubSpot Professional adds a one time onboarding fee.