Klaviyo vs Mailchimp compared
Head to Head · Email Marketing
★ Our pick
Klaviyo
88
/100
vs
Challenger
Mailchimp
85
/100
◂ Klaviyo
Advantage
Mailchimp ▸
A 3 point edge to Klaviyo, close, but real once a store is involved.
Affiliate links · we may earn a commission, it never affects our scoring. Disclosure.
The verdict
Klaviyo wins on automation and store revenue. Mailchimp still suits the simpler sender.
Scored side by side
Criteria
Klaviyo
Mailchimp
Winner
Deliverability
90
85
Klaviyo
Automation
92
78
Klaviyo
Value for money
80
76
Klaviyo
Ease of use
82
88
Mailchimp
Integrations
86
90
Mailchimp
Choose Klaviyo if…
+You run a store on Shopify or a similar platform
+You want best in class segmentation and flows
+Email driven revenue is your main goal
Choose Mailchimp if…
+You want the easiest editor and onboarding
+You lean on a wide library of integrations
+You send general newsletters, not store flows
Feature for feature
✓ full · ∼ partial · — none
Capability
Klaviyo
Mailchimp
Free plan
✓
✓
Marketing automation
✓
∼
Native SMS
✓
∼
Ecommerce store sync
✓
∼
Open REST API
✓
✓
Pricing side by side
Klaviyo
Free
$0
250 profiles, 500 emails a month, 150 SMS credits
Email
From $20/mo
Priced by active profiles, scales with list size
Email and SMS
Custom
Adds SMS and MMS billed by message volume
Mailchimp
Free
$0
250 contacts, 500 sends a month, automation removed
Essentials
From $13/mo
500 contacts, removes branding, basic automations
Standard
From $20/mo
Advanced automation, the plan Mailchimp recommends
Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing.