Mailchimp vs Kit compared
Head to Head · Email Marketing
★ Our pick
Mailchimp
85
/100
vs
Challenger
Kit
83
/100
◂ Mailchimp
Advantage
Kit ▸
A 2 point edge to Mailchimp, narrow. Kit, formerly ConvertKit, still owns the creator newsletter.
Affiliate links · we may earn a commission, it never affects our scoring. Disclosure.
The verdict
Mailchimp edges it on breadth. Kit, once ConvertKit, still owns the creator newsletter.
Scored side by side
Criteria
Mailchimp
Kit
Winner
Deliverability
85
84
Mailchimp
Automation
78
80
Kit
Value for money
76
82
Kit
Ease of use
88
86
Mailchimp
Integrations
90
76
Mailchimp
Choose Mailchimp if…
+You want a polished editor and a large app ecosystem
+You send varied campaigns, not only newsletters
+You value reporting depth and brand familiarity
Choose Kit if…
+You are a creator, blogger or newsletter publisher
+You want a free tier up to 10,000 subscribers
+You prefer simple, text first emails over heavy design
Feature for feature
✓ full · ∼ partial · — none
Capability
Mailchimp
Kit
Free plan
✓
✓
Marketing automation
∼
∼
Native SMS
∼
—
Ecommerce store sync
∼
∼
Open REST API
✓
✓
Pricing side by side
Mailchimp
Free
$0
250 contacts, 500 sends a month, automation removed
Essentials
From $13/mo
500 contacts, removes branding, basic automations
Standard
From $20/mo
Advanced automation, the plan Mailchimp recommends
Kit
Free Newsletter
$0
Up to 10,000 subscribers, one automation, unlimited emails
Creator
From $39/mo
1,000 subscribers, full automation, removes the free limits
Creator Pro
From $79/mo
Adds subscriber scoring and advanced reporting
Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing.