VETTED SAAS
Head to head · Website Builders

Wix vs Shopify

Wix is a general all in one builder that can sell; Shopify is a dedicated commerce platform that happens to host your pages. The decision hinges almost entirely on whether selling is the main job of your site or just one part of it.

Reviewed by M. HALLORAN·Updated MAY 2026·How we vet
★ Our pick
Shopify
87 /100
vs
Challenger
Wix
85 /100
◂ Shopify Advantage Wix ▸
Shopify takes it for anyone whose main goal is selling · Wix wins if the store is one part of a broader site.

These are affiliate links marked rel=“sponsored”. We may earn a commission if you buy · it never affects our scores or who wins. Disclosure.

How they score

Criteria Shopify Wix Winner
Selling and checkout
95
84
Shopify
Scalability
92
78
Shopify
Multichannel selling
92
80
Shopify
Ease for a general site
80
90
Wix
All in one site features
76
90
Wix
Value for a simple site
78
86
Wix

Scores are our editorial assessment against the VettedSaaS rubric · not vendor supplied.

Choose Shopify if…
+Selling online is the main purpose of the site
+You expect to scale to high order volume
+You want multichannel reach and strong checkout
+A large app store for commerce matters
Choose Wix if…
+You want a full website with selling as one part
+Design and layout flexibility matter most
+You prefer built in bookings, email and a blog
+A free plan and lower entry cost help

Feature by feature

✓ full  ·  ∼ partial  ·  — none
Capability Shopify Wix
Free plan —3 day trial ✓
Dedicated cart and checkout ✓ ✓
No extra transaction fee ∼Shopify Payments only ✓own gateway
Abandoned cart recovery ✓ ✓
Multichannel selling ✓ ∼limited
Built in blog and CMS ∼basic ✓
App marketplace ✓huge ✓500+ apps

Feature support verified as of June 2026 · check the vendor for current details.

Pricing, side by side

Per month, billed annually
Shopify Our pick
Basic $29
Grow $79
Advanced $299
Wix Challenger
Light $17
Core $29
Business $39

Pricing as of June 2026, per month billed annually · monthly billing runs higher. Check the vendor for current pricing. Shopify also has a $5 Starter and Plus from about $2,300/mo, and adds a fee if you do not use Shopify Payments; Wix offers a free plan and a $159 Business Elite tier.

Keep exploring
Best Website Builders Best Website Builders for Ecommerce Read the Shopify verdict Read the Wix verdict