Wix
The most capable all rounder, and the safe default for most people building their first real site.
Wix has grown from a drag and drop toy into the broadest mainstream builder on the market. You can start from a blank canvas with pixel level placement, let the AI assistant assemble a first draft, or pick from hundreds of templates, then bolt on a store, bookings, a blog or a members area without changing platforms. That breadth is the appeal and, occasionally, the catch. For most individuals and small businesses who want one tool that does nearly everything, Wix is the easiest pick to defend.
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The builder that asks the fewest questions before you can ship something real.
In its favour
Held against it
Broad, capable and beginner friendly, with a few lock ins
Wix scores well across the board: top marks for ease and features, with design and value close behind. The main marks against it are the locked template and the price of the top ecommerce tier.
Scored against the same five weighted criteria we use across website builders. See the rubric →
building a small business site, portfolio or modest store and you want one tool that can grow with you.
a designer or developer who wants full control of the markup, or you only need a single simple landing page.
What it costs
Per month, billed annuallyPricing as of June 2026, billed annually; monthly billing runs higher. Check the vendor for current pricing. Wix also has a free plan with Wix branding and a Wix subdomain.