VETTED SAAS
Head to head · Website Builders

Wix vs Squarespace

The two most popular builders pull in different directions. Wix is the flexible all in one with a free plan and hundreds of apps; Squarespace is the design first choice with cleaner templates and a more guided editor. For most buyers the deciding factor is whether you value flexibility or polish.

Reviewed by M. HALLORAN·Updated JUNE 2026·How we vet
★ Our pick
Squarespace
88 /100
vs
Challenger
Wix
85 /100
◂ Squarespace Advantage Wix ▸
A narrow edge to Squarespace on design and content · Wix wins on flexibility and value.

These are affiliate links marked rel=“sponsored”. We may earn a commission if you buy · it never affects our scores or who wins. Disclosure.

How they score

Criteria Squarespace Wix Winner
Ease of use
86
85
Squarespace
Design and templates
92
82
Squarespace
Flexibility and apps
74
90
Wix
Ecommerce
84
85
Wix
Value for money
82
86
Wix
Blogging and content
88
78
Squarespace

Scores are our editorial assessment against the VettedSaaS rubric · not vendor supplied.

Choose Squarespace if…
+Design polish and templates matter most
+You run a portfolio, blog or content site
+You want a cleaner, more guided editor
+You prefer waived transaction fees on the Core plan
Choose Wix if…
+You want a free plan to start
+You need maximum layout flexibility
+You want hundreds of add on apps
+Lower entry cost and built in tools matter

Feature by feature

✓ full  ·  ∼ partial  ·  — none
Capability Squarespace Wix
Free plan — ✓
Freeform drag and drop ∼section based ✓
App marketplace ∼extensions ✓500+ apps
Built in appointment booking ✓Acuity ✓
Award winning templates ✓ ∼
Built in email marketing ∼campaigns ✓
AI site builder ✓Blueprint ✓Wix ADI

Feature support verified as of June 2026 · check the vendor for current details.

Pricing, side by side

Per month, billed annually
Squarespace Our pick
Basic $16
Core $23
Plus $39
Wix Challenger
Light $17
Core $29
Business $39

Pricing as of June 2026, per month billed annually. Vendors change plans often · check the vendor for current pricing. Squarespace moved to new Basic, Core, Plus and Advanced plans in 2026; Wix also offers a free plan and a $159 Business Elite tier.

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