Verdict · Email

Brevo

A low cost, multichannel sender that bills by emails not contacts, with SMS and chat built in for high volume lists.

Brevo, formerly Sendinblue, wins on price for anyone holding a large list. Because paid plans are billed by monthly email volume rather than contacts, you can store unlimited contacts on the free plan and pay only for what you send. Email, SMS, WhatsApp and live chat sit in one tool, along with a free CRM, automations and landing pages. The tradeoffs: the free plan caps you at 300 emails a day, deliverability and the editor are good rather than great, and some advanced reporting and the highest send volumes need the Business tier.

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Reviewed by M. HALLORAN·Updated MAY 2026·How we vet
In one line
The cheapest way to send at scale, because it bills your sends, not your list.
What we found

In its favour

+ Billed by email volume, so contacts can stay unlimited
+ Email, SMS, WhatsApp and live chat in one tool
+ Free CRM, automation and landing pages included
+ Low cost per send for large or growing lists

Held against it

Free plan caps sending at 300 emails per day
Editor and deliverability are good, not category leading
Top send volumes and reporting need the Business tier
Daily limits and add ons can complicate the entry plan
The scorecard

Value and channels lead the scorecard.

Brevo scores highest on value by a clear margin, because volume based pricing undercuts contact based rivals for large lists. Integrations and support are the softer areas.

Scored against the same five weighted criteria we use across email marketing. See the rubric →

Ease of use 86
Features and depth 88
Value for money 94
Integrations 84
Support and onboarding 82
Buy it if you’re…

a sender with a large list that wants low cost per send and SMS or chat in one place.

Skip it if you’re…

a team that needs the deepest automation, the best editor or category leading deliverability.

What it costs

Per month, by monthly email volume

Pricing as of June 2026. Paid plans are priced by emails sent, not contacts; volumes scale the price. Check the vendor for current pricing.

Free
$0
Unlimited contacts, capped sends
+300 emails per day
+Unlimited contact storage
+Email templates and SMS
+Brevo branding on emails
★ Our pick
Starter
$9
Remove the daily limit
+From 5,000 emails per month
+No daily sending limit
+Basic reporting
+No Brevo logo option
Business
$18
Automation and reporting
+Marketing automation
+A/B testing
+Advanced statistics
+Multi user access
Enterprise
Custom
Scale, security and support
+Highest send volumes
+Sub account management
+SSO and advanced security
+Priority support