Drip
An ecommerce focused email and SMS platform with one simple plan and every feature unlocked from day one.
Drip is built for online stores that have outgrown a basic newsletter tool but do not want Klaviyo prices. It connects to Shopify, WooCommerce and the rest, turns store data into segments and revenue tracking, and runs cross channel flows like abandoned cart and post purchase. Its pricing is refreshingly clear: one plan priced only by contact count, with every feature, including full automation, available at every level. The catch is fit and ceiling. There is no free plan, the data and analytics are not as deep as Klaviyo, and a simple newsletter sender pays for ecommerce power they may never touch.
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Ecommerce flows without the gates, every feature on every plan you pick.
In its favour
Held against it
Clear pricing, ecommerce depth, real ceiling.
Drip scores well on integrations and features because every tool ships on every plan. Value lands mid pack since contact based pricing rises fast and a newsletter sender will not use the ecommerce depth.
Scored against the same five weighted criteria we use across email marketing. See the rubric →
an online store that wants ecommerce email and SMS flows with no feature gates.
a simple newsletter sender, or a store that needs the very deepest data like Klaviyo.
What it costs
Per month, by contact countPricing as of June 2026. One plan priced by contacts; SMS is a separate add on. Check the vendor for current pricing.