FreshBooks
Invoice first accounting built around billing, time tracking and projects, ideal for freelancers and small service firms.
FreshBooks started as invoicing software and still leads there. Invoices look polished, recurring billing and late fees are easy, and time tracking flows straight onto a client bill, which makes it a natural fit for freelancers, agencies and other service firms. Double entry accounting and bank reconciliation have matured, so it now works as a real set of books rather than just a billing app. The limits show up in scale: each plan caps the number of billable clients, extra team members cost about $11 each a month, and inventory and deep reporting trail the heavier accounting platforms.
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Billing that practically sends itself, with real books quietly underneath.
In its favour
Held against it
Invoicing and ease lead, scale is the limit.
FreshBooks scores high on ease of use and support, with invoicing that few rivals match. Features and value soften at scale, where client caps and per member fees add up faster than flat priced books.
Scored against the same five weighted criteria we use across accounting. See the rubric →
a freelancer, agency or small service firm that bills by project or time and wants invoicing to be effortless.
a product business that needs real inventory, or a larger team that would hit the billable client caps.
What it costs
Per month, billed monthlyPricing as of June 2026. Lite, Plus and Premium cap billable clients at 5, 50 and unlimited; extra team members are about $11 each a month, and annual billing saves roughly 10 percent. Select is a custom quote. Check the vendor for current pricing.