MailerLite
A clean, modern email tool that pairs a delightful editor with low prices, the value first pick for most small senders.
MailerLite punches well above its price. The drag and drop editor is among the nicest in the category, the automation builder is capable without being intimidating, and landing pages, forms, a website builder and even paid newsletter selling come built in. For most small businesses, creators and lean teams it covers the essentials at a fraction of what the bigger suites charge. The caveats are at the edges: the free plan was cut to 250 subscribers and 2,500 emails in mid 2026, very advanced automation and reporting trail ActiveCampaign and Klaviyo, and signup approval can be strict.
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The most value per dollar in email, with an editor you will actually enjoy.
In its favour
Held against it
Value and ease set the pace.
MailerLite scores at the top on value and ease, which is exactly why it suits most small senders. Feature depth is the only ceiling, and for the price it is a small one.
Scored against the same five weighted criteria we use across email marketing. See the rubric →
a small business, creator or lean team that wants a lovely editor and low prices.
an enterprise or store that needs the deepest automation, segmentation and reporting.
What it costs
Per month, 500 subscribersPricing as of June 2026. Prices scale with subscribers; annual billing lowers the monthly rate. Check the vendor for current pricing.