Omnisend
An omnichannel email and SMS tool aimed at ecommerce, with prebuilt store flows that are quick to launch.
Omnisend targets online stores that want results fast. It plugs into Shopify, BigCommerce, WooCommerce and Wix, ships ready made automations for abandoned cart, welcome and post purchase, and combines email, SMS and push under one roof. Setup is quicker than the heavier platforms, and the free plan is enough to test real flows. The tradeoffs: it is built for ecommerce, so a service business or pure newsletter gets less from it, the SMS pricing model changed in 2026 and now bills new Pro subscribers per message, and the deepest data and segmentation still belong to Klaviyo.
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Store flows live in an afternoon, email, SMS and push in one place.
In its favour
Held against it
Fast ecommerce setup, clear ceiling.
Omnisend scores well on ease and integrations because its store flows launch fast. Feature depth keeps the total in the mid 80s, since the deepest data and segmentation belong to Klaviyo.
Scored against the same five weighted criteria we use across email marketing. See the rubric →
an online store that wants email, SMS and push with ready made flows up fast.
a service business or newsletter that does not need ecommerce automation, or one needing Klaviyo grade data.
What it costs
Per month, 500 contactsPricing as of June 2026. Prices scale with contacts; SMS is billed by usage for new Pro subscribers. Check the vendor for current pricing.