Yotpo SMS
Shopify first ecommerce texting, formerly SMSBump, strongest when paired with the wider Yotpo reviews and loyalty suite.
Yotpo SMS is the texting product Yotpo built on its 2020 SMSBump acquisition, and it is aimed squarely at Shopify and ecommerce. The pitch is consolidation: run SMS, product reviews, loyalty and email inside one platform so customer data and segments flow between them. The texting itself is capable, with a visual flow builder, abandoned cart and browse automations, a free entry plan and pricing that drops the per message rate as you move up tiers. The tradeoffs follow from the bundle. Pricing leans quote based at scale and the real value only lands if you adopt more of the Yotpo stack, the platform is heavier to learn than a single purpose texter, and standalone SMS shoppers will find leaner, cheaper tools. It is a strong pick for a Shopify brand already in, or moving toward, the Yotpo ecosystem.
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Texting that pays off when you buy the whole Yotpo suite.
In its favour
Held against it
A Shopify SMS engine that rewards platform buyers.
Yotpo SMS scores well on ecommerce automation and Shopify depth. Value and ease take a hit when it is bought as standalone texting rather than part of the broader Yotpo suite, which keeps it in the solid tier.
Scored against the same five weighted criteria we use across SMS marketing. See the rubric →
a Shopify or ecommerce brand that wants SMS, reviews and loyalty consolidated on one platform.
a buyer who wants only standalone texting at the lowest per message rate without a wider suite.
What it costs
Base fee plus per messagePricing as of June 2026. Yotpo SMS (formerly SMSBump) offers Free, Growth, Prime and Powerhouse tiers on a base fee plus per message model: the Growth tier carries roughly a $19 a month base at about $0.0149 per US SMS, with the per message rate falling on higher tiers and US sends commonly landing in the $0.0072 to $0.03 range by volume; carrier fees apply on top and rates turn quote based at scale, especially when bundled with the wider Yotpo suite. Check the vendor for current pricing.