Attentive
Enterprise grade SMS with a managed service layer and strong AI, aimed at high volume consumer brands.
Attentive is built for brands that treat SMS as a major revenue channel. List growth tools, deep segmentation, AI assisted send time and copy, and a managed service team set it apart at the top of the market, and deliverability and compliance are handled carefully. The friction is commercial, not technical. Attentive does not publish pricing, deals are quoted on annual contracts with quarterly minimums, and some agreements include SMS exclusivity clauses that stop you running texts through another platform. Reported contract values stretch from a few thousand dollars a year to the high tens of thousands, so the platform earns its score for large senders and is hard to justify for a small list.
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Enterprise SMS with a team behind it, sold on contracts a small brand will feel.
In its favour
Held against it
A top performer that asks for a real commitment.
Attentive scores highest on features and deliverability and is genuinely strong, but value drops because of opaque, contract heavy pricing rather than the platform itself.
Scored against the same five weighted criteria we use across SMS marketing. See the rubric →
a high volume consumer or ecommerce brand that wants enterprise SMS with a managed service and can commit to a contract.
a small or mid sized sender who wants transparent self serve pricing and no minimums or exclusivity terms.
What it costs
Quote based, annual contractPricing as of June 2026. Attentive does not publish rates; deals are quoted by sales on annual contracts. Third party estimates put a platform fee near $300 a month plus about $0.01 per SMS for smaller brands, $1,500 to $5,000 a month for mid market, and $20,000 plus for high volume, with quarterly minimums around $2,000 to $3,000 and reported contract values from $1,400 to $74,000 a year. Some contracts include SMS exclusivity clauses. Check the vendor for current pricing.