An agent's site lives or dies on two things: showing listings (IDX) and capturing a lead. No general builder ships native MLS, so the real question is which one bolts on IDX cleanly and what that costs on top. We reweighted around IDX, lead capture and all-in price.
For real estate we weight IDX/listing capability and lead capture over everything, because a site that can't show homes or catch a lead is decoration. And since none of these are MLS-native, we score how well each accommodates a third-party IDX — and we make you budget for that add-on, because the builder's own price is only half the bill. See the full rubric →
IDX / listing integration26%
Lead capture & CRM hooks22%
Mobile-responsive templates20%
Total cost incl. IDX add-on20%
Speed to launch12%
01
RANK
★ Editor’s Choice
Wix
Best IDX flexibility
Wix's app market carries the most third-party IDX options (iHomefinder, Showcase IDX and others) and its forms and automations capture leads out of the box. Light $17/mo, Core $29 (annual). Budget $50–$100/mo on top for the IDX feed — but the integration paths here are the widest.
The best-looking templates and the cleanest mobile rendering, with forms included. IDX is the limit — you embed a third-party tool rather than integrate deeply. Basic $16/mo, Core $23 (annual). Pick it when brand and design matter more than a deeply searchable listing feed.
With Webflow CMS you can build a genuinely custom listing experience, but it takes a developer and an IDX integration on top. Basic $15/mo, Premium $25 (annual). Right for a team or brokerage funding a bespoke site; overkill for a solo agent who needs to launch this week.
On the Business plan ($25/mo annual) you can run real estate IDX plugins (IMPress, Realtyna) for tighter listing control than an embed. The cost is maintenance — plugins need updates you must own. Strong for an agent who'll manage it; a trap for one who won't.
Quickest, cheapest way to a live agent page — Basic $9.99/mo, Premium $14.99, free tier to start. IDX support is thin, so listings mean an external embed at best. Fine for a personal-brand page; weak as a lead-generating listing site.
No. Squarespace, Wix, Webflow, WordPress.com and GoDaddy are general builders — none ship native MLS access. You add a third-party IDX (iHomefinder, Showcase IDX, Realtyna) that pulls your local feed, typically $50–$100/mo on top of the builder. Budget for both, not just the builder.
Why is Wix our pick for agents over Squarespace?
IDX flexibility. Wix's app market carries the most third-party IDX integrations and its native forms and automations capture leads without bolt-ons. Squarespace looks better but limits you to embedding an IDX tool. For a listing-driven, lead-capturing agent site, Wix's ecosystem wins; for a pure personal brand, Squarespace's polish does.
What's the real monthly cost of an agent's site?
The builder plus the IDX feed. A realistic all-in is the builder ($17–$29/mo on Wix or Squarespace) plus an IDX subscription ($50–$100/mo), so plan on roughly $70–$130/mo — not the $17 headline. WordPress.com plugins can be cheaper per month but cost you maintenance time.
Should an agent just use a real-estate-specific platform instead?
If listings and lead routing are the whole point, a real-estate-native platform (Placester, Real Geeks) may beat a general builder plus IDX on integration. Choose a general builder when you also want full control of brand, content and cost, and you're comfortable adding IDX yourself.