ActiveCampaign vs Kit compared
Head to Head · Email Marketing
★ Our pick
ActiveCampaign
92
/100
vs
Challenger
Kit
83
/100
◂ ActiveCampaign
Advantage
Kit ▸
A 9 point edge to ActiveCampaign on automation. Kit, formerly ConvertKit, keeps the simpler creator workflow and a bigger free tier.
Affiliate links · we may earn a commission, it never affects our scoring. Disclosure.
The verdict
ActiveCampaign wins on raw power, Kit wins on simplicity for creators.
Scored side by side
Criteria
ActiveCampaign
Kit
Winner
Deliverability
90
84
ActiveCampaign
Automation
95
80
ActiveCampaign
Value for money
84
82
ActiveCampaign
Ease of use
80
86
Kit
Integrations
88
76
ActiveCampaign
Choose ActiveCampaign if…
+You want the deepest automation and a built in CRM
+You sell across channels, not only newsletters
+You will invest setup time for the payoff
Choose Kit if…
+You are a creator, blogger or newsletter publisher
+You want a free tier up to 10,000 subscribers
+You prefer simple, text first emails over heavy design
Feature for feature
✓ full · ∼ partial · — none
Capability
ActiveCampaign
Kit
Free plan
—
✓
Marketing automation
✓
∼
Native SMS
∼
—
Ecommerce store sync
∼
∼
Open REST API
✓
✓
Pricing side by side
ActiveCampaign
Starter
From $15/mo
Billed annually, 1,000 contacts, one user, core automation
Plus
From $49/mo
Adds a CRM, lead scoring and more users
Pro / Enterprise
From $79/mo
Pro from $79, Enterprise from $145, SSO and deeper reporting
Kit
Free Newsletter
$0
Up to 10,000 subscribers, one automation, unlimited emails
Creator
From $39/mo
1,000 subscribers, full automation, removes the free limits
Creator Pro
From $79/mo
Adds subscriber scoring and advanced reporting
Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing.