Google Forms vs SurveyMonkey: free tool or survey specialist?
Google Forms is free, instant, and wired into Sheets, which is hard to beat for quick jobs. SurveyMonkey is the research specialist, with deeper survey logic, cross tabs, benchmarks, and a panel you can buy responses from. SurveyMonkey edges our overall score when the goal is rigorous survey data; Google Forms wins, decisively, on price and simplicity.
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How they score
Scores are our editorial assessment against the VettedSaaS rubric · not vendor supplied.
Feature by feature
✓ full · ∼ partial · — noneFeature support verified as of June 2026 · check the vendor for current details.
Pricing, side by side
Entry paid tier, billed annuallyPricing as of June 2026. SurveyMonkey has a limited free plan; Advantage and Premier are individual plans billed annually, the monthly only Standard plan is $99 per month, and Team plans start near $30 per user per month with a 3 user minimum. Google Forms is free with a personal account; paid Google Workspace is billed per user from about $7 per user per month, and HIPAA requires a signed BAA on a paid Workspace plan. Check the vendor for current pricing.