Klaviyo vs Kit compared
Head to Head · Email Marketing
★ Our pick
Klaviyo
88
/100
vs
Challenger
Kit
83
/100
◂ Klaviyo
Advantage
Kit ▸
A 5 point edge to Klaviyo on ecommerce depth. Kit, formerly ConvertKit, owns the creator newsletter and a bigger free tier.
Affiliate links · we may earn a commission, it never affects our scoring. Disclosure.
The verdict
Klaviyo wins the store, Kit wins the inbox. The split is commerce, or the creator newsletter.
Scored side by side
Criteria
Klaviyo
Kit
Winner
Deliverability
90
84
Klaviyo
Automation
92
80
Klaviyo
Value for money
80
82
Kit
Ease of use
82
86
Kit
Integrations
86
76
Klaviyo
Choose Klaviyo if…
+You run a Shopify or BigCommerce store
+You want best in class ecommerce segmentation
+Email driven store revenue is the main goal
Choose Kit if…
+You are a creator, blogger or newsletter publisher
+You want a free tier up to 10,000 subscribers
+You prefer simple, text first emails over heavy design
Feature for feature
✓ full · ∼ partial · — none
Capability
Klaviyo
Kit
Free plan
✓
✓
Marketing automation
✓
∼
Native SMS
✓
—
Ecommerce store sync
✓
∼
Open REST API
✓
✓
Pricing side by side
Klaviyo
Free
$0
250 active profiles, 500 emails a month, 150 SMS credits
Email
From $20/mo
Priced by active profiles, scales with list size
Email and SMS
From $35/mo
Adds 1,250 SMS and MMS credits a month
Kit
Free Newsletter
$0
Up to 10,000 subscribers, one automation, unlimited emails
Creator
From $39/mo
1,000 subscribers, full automation, removes the free limits
Creator Pro
From $79/mo
Adds subscriber scoring and advanced reporting
Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing.