Klaviyo vs GetResponse compared

Head to Head · Email Marketing
★ Our pick
Klaviyo
88 /100
vs
Challenger
GetResponse
84 /100
◂ Klaviyo Advantage GetResponse ▸
A 4 point edge to Klaviyo for store senders. GetResponse counters with webinars and funnels in one login.

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Reviewed by M. HALLORAN·Updated JUNE 2026·How we vet
The verdict
Klaviyo owns store revenue, GetResponse bundles more webinars and funnels in one login.
Scored side by side
Criteria Klaviyo GetResponse Winner
Deliverability
90
84
Klaviyo
Automation
92
84
Klaviyo
Value for money
80
86
GetResponse
Ease of use
82
82
Tie
Integrations
86
82
Klaviyo
Choose Klaviyo if…
+You run a Shopify or BigCommerce store
+You want best in class ecommerce segmentation
+Email driven store revenue is the main goal
Choose GetResponse if…
+You want webinars, funnels and landing pages in one login
+You want unlimited emails on entry plans
+You send broad campaigns, not only store flows

Feature for feature

✓ full  ·  ∼ partial  ·  — none
Capability Klaviyo GetResponse
Free plan
Marketing automation
Native SMS
Ecommerce store sync
Open REST API
Pricing side by side
Klaviyo
Free
$0
250 active profiles, 500 emails a month, 150 SMS credits
Email
From $20/mo
Priced by active profiles, scales with list size
Email and SMS
From $35/mo
Adds 1,250 SMS and MMS credits a month
GetResponse
Free
$0
Up to 500 contacts, email creator and newsletters
Starter
From $19/mo
1,000 subscribers, unlimited emails and autoresponders
Marketer
From $59/mo
Adds marketing automation and cart abandonment

Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing.