VETTED SAAS
Head to head · Form Builders

Typeform vs Google Forms: which should you use?

This is a contest between polish and price. Typeform makes forms people enjoy finishing, with logic and a design edge. Google Forms is free, instant, and wired into Sheets. Typeform wins on experience and depth; Google Forms wins, decisively, on cost.

Reviewed by M. HALLORAN·Updated JUNE 2026·How we vet
★ Our pick
Typeform
88 /100
vs
Challenger
Google Forms
78 /100
◂ Typeform Advantage Google Forms ▸
Typeform leads on design and logic; Google Forms is unbeatable on price.

The Typeform link is an affiliate link marked rel=“sponsored”; the Google link is not. We may earn a commission · it never affects our scores or who wins. Disclosure.

How they score

Criteria Typeform Google Forms Winner
Ease of use
90
88
Typeform
Features and logic
86
70
Typeform
Respondent experience
95
74
Typeform
Integrations
86
80
Typeform
Value for money
78
96
Google Forms

Scores are our editorial assessment against the VettedSaaS rubric · not vendor supplied.

Choose Typeform if…
+The form is customer facing and completion rate matters.
+You want logic, quizzes, or a design that reflects your brand.
+You need a polished survey or lead form, not just a quick poll.
+You will use the analytics and integrations on paid plans.
Choose Google Forms if…
+You want something free, instant, and good enough.
+You already live in Google Workspace and Sheets.
+The form is internal or a simple signup or quick survey.
+You need HIPAA via a paid Workspace plan with a signed BAA.

Feature by feature

✓ full  ·  ∼ partial  ·  — none
Capability Typeform Google Forms
Conditional logic ✓ ∼
Accept payments ∼higher tiers —
Free plan ∼10/mo ✓
Conversational one-question UI ✓ —
HIPAA option — ∼Workspace + BAA
Remove branding ∼paid ✓
Design and theming ✓ ∼

Feature support verified as of June 2026 · check the vendor for current details.

Pricing, side by side

Entry paid tier, billed annually
Typeform Our pick
Free Free
Basic $29/mo
Plus $59/mo
Business $99/mo
Google Forms Challenger
Personal Free
Workspace Starter $7/user/mo
Workspace Standard $14/user/mo
Workspace (HIPAA) BAA required

Pricing as of June 2026. Typeform tiers billed annually and capped by monthly responses; Google Forms is free, with paid Google Workspace billed per user. A signed BAA on a paid Workspace plan is required for HIPAA. Check the vendor for current pricing.

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