Capsule
A clean, affordable CRM that pairs contact and pipeline management with light project delivery for small teams.
Capsule, from UK based Zestia, aims at small businesses that want a CRM they can actually keep tidy. Contacts, the sales pipeline and kanban project boards live in one uncluttered interface, and recent releases layer in AI summaries, contact enrichment and a pipeline generator. It is not trying to be a marketing suite or an enterprise platform: depth in any single area trails the big names, and the cheapest paid tier is light on automation. For a one to five person team that values simplicity and a fair price over breadth, Capsule is an easy CRM to live with.
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A CRM small teams will actually keep tidy, simple, fairly priced, and quietly capable.
In its favour
Held against it
Simplicity and value lead, raw depth is the gap.
Capsule scores highest on ease of use and value, where its tidy interface and fair pricing shine. Features and depth sit lower: automation, reporting and marketing all live a tier up or in an add on.
Scored against the same five weighted criteria we use across CRM. See the rubric →
a small team that wants a tidy, affordable CRM with light project delivery built in.
a team that needs deep automation, native calling, or a full marketing suite in one platform.
What it costs
Per user / month, billed annuallyPricing as of June 2026. Annual billing saves up to 14 percent; a free plan covers 2 users and 250 contacts. Ultimate is sales assisted. Check the vendor for current pricing.