Kit
The creator newsletter tool, formerly ConvertKit, built around simple text first emails, easy automations and a large free tier.
Kit, the platform that was ConvertKit until its 2024 rename, is built for creators, bloggers and newsletter publishers rather than ecommerce. Its strengths are a clean, text first editor, simple visual automations, strong opt in forms and landing pages, and a creator network that helps publishers grow. The free Newsletter plan covers up to 10,000 subscribers, which is unusually generous. The limits show elsewhere: heavy template design, advanced reporting and ecommerce flows are thinner than rivals, and a price rise in late 2025 pushed the Creator plan to $39 a month at 1,000 subscribers.
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The publisher's newsletter home, if words matter more than heavy design.
In its favour
Held against it
Ease leads, depth is the ceiling.
Kit scores highest on ease of use, the thing newsletter writers care about most. Feature depth is the limit: design, reporting and ecommerce trail the heavier platforms, which holds the total in the low 80s.
Scored against the same five weighted criteria we use across email marketing. See the rubric →
a creator, blogger or newsletter publisher who wants simple sends and a generous free tier.
an ecommerce store or a team that needs heavy template design and deep reporting.
What it costs
Per month, 1,000 subscribersPricing as of June 2026. Prices scale with subscribers; annual billing saves about two months. Check the vendor for current pricing.