Verdict · SMS Marketing

Emotive

Managed, conversational SMS for ecommerce brands, leaning on a hands on team and a do it for you service model.

Emotive sells SMS as a managed channel rather than a self serve tool. Every plan pairs the texting platform with people: a customer success manager, dedicated copywriters on higher tiers and a TextPros service that drafts campaigns for you. The model suits brands that want results without staffing SMS internally, and Emotive backs it with a 5x ROI guarantee, contract buyouts to switch from a competitor and published, transparent per message rates that fall as you scale. In June 2026 Emotive was acquired by Privy, which folds the conversational SMS product into a larger ecommerce marketing platform. The tradeoffs: the platform itself is lighter on advanced self serve automation than the ecommerce leaders, the value rests heavily on the managed service, and the acquisition adds some roadmap uncertainty.

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Reviewed by M. HALLORAN·Updated APRIL 2026·How we vet
In one line
SMS run for you by a team, not just software you log into.
What we found

In its favour

+ Managed service with a success manager and copywriters
+ Transparent per message rates that drop as you scale
+ 5x ROI guarantee and competitor contract buyouts
+ Conversational, two way approach built for ecommerce

Held against it

Value rests heavily on the managed service, not the software
Self serve automation is lighter than the ecommerce leaders
Higher tiers carry minimum spend commitments
Privy acquisition in 2026 adds some roadmap uncertainty
The scorecard

A done for you texting service for ecommerce.

Emotive scores well on support and onboarding thanks to its managed model, and its rates are honest and public. Lighter self serve automation and reliance on the service team hold it in the solid tier, consistent with its place on our enterprise best of list.

Scored against the same five weighted criteria we use across SMS marketing. See the rubric →

Ease of use 84
Features and automation 80
Value for money 81
Deliverability and compliance 83
Support and onboarding 86
Buy it if you’re…

an ecommerce brand that wants a team to run SMS for you with a results guarantee.

Skip it if you’re…

a marketer who wants the deepest self serve automation or to run campaigns entirely in house.

What it costs

Per month plus per message

Pricing as of June 2026. Emotive publishes four SMS tiers: Starter at $100 a month plus about $0.015 per SMS and $0.025 per MMS with no minimum spend, Pro at $200 a month plus about $0.01 per SMS and $0.02 per MMS with a $200 minimum, Advanced at $300 a month plus about $0.008 per SMS and $0.016 per MMS with a $400 minimum, and custom Enterprise pricing above a 10,000 list; a 14 day trial and a 5x ROI guarantee apply. Check the vendor for current pricing.

★ Our pick
Starter
$100
Per month, list under 2,000
+About $0.015 per SMS, $0.025 MMS
+Monthly contract, no minimum
+Dedicated success manager
+14 day free trial
Pro
$200
Per month, list 2,000 to 5,000
+About $0.01 per SMS, $0.02 MMS
+$200 minimum spend
+Dedicated copywriter
+Dedicated Slack channel
Advanced
$300
Per month, list 5,000 to 10,000
+About $0.008 per SMS, $0.016 MMS
+$400 minimum spend
+Free Emotive pixel for SMS
+Strategy and support
Enterprise
Custom
Lists above 10,000
+Messaging fees vary
+Whiteglove support
+Free attribution tool
+Custom design resources