Verdict · SMS Marketing

Brevo SMS

Pay as you go SMS bolted onto Brevo's email and CRM platform, formerly Sendinblue, cheap and contract free.

Brevo, the platform formerly known as Sendinblue, treats SMS as an add on channel to its email, CRM and automation suite. You can attach SMS to any Brevo plan, including the free tier, and pay as you go: prepaid credits start around a cent each in the US, never expire and carry no contract or monthly minimum. For a business already sending email through Brevo, layering in transactional or marketing texts is simple and shares the same contacts and automations. The limits follow from the model: SMS is a secondary channel rather than a purpose built marketing texter, the segmentation and flow tooling is email first, international rates climb quickly, and there is no dedicated two way inbox like the texting specialists offer.

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Reviewed by M. HALLORAN·Updated JUNE 2026·How we vet
In one line
Cheap, contract free texting, riding alongside your email.
What we found

In its favour

+ Pay as you go credits from about a cent in the US
+ Credits never expire, no contract or minimum
+ Shares contacts and automations with Brevo email
+ Adds SMS to any plan, including the free tier

Held against it

A secondary channel, not a purpose built texter
Segmentation and flows are email first
International SMS rates climb quickly
No dedicated two way inbox like the specialists
The scorecard

A cheap SMS add on for Brevo email users.

Brevo SMS scores well on value and ease for existing Brevo users, with credits that never expire. It trails the texting specialists on two way tooling and SMS specific automation, which sets its ceiling.

Scored against the same five weighted criteria we use across SMS marketing. See the rubric →

Ease of use 86
Features and automation 84
Value for money 88
Deliverability and compliance 84
Support and onboarding 83
Buy it if you’re…

a business already on Brevo email that wants cheap, contract free SMS sharing the same contacts and automations.

Skip it if you’re…

a sender who needs a dedicated two way inbox or SMS first campaign automation from a texting specialist.

What it costs

Pay as you go, per credit

Pricing as of June 2026. Brevo, formerly Sendinblue, sells SMS as pay as you go credits you can add to any plan including the free tier: US credits start at about $0.0109 each, for example 100 texts to the US for about $1.09, with rates varying by destination such as roughly $3.45 for 100 texts to the UK; prepaid credits never expire and carry no contract or monthly minimum. Check the vendor for current pricing.

★ Our pick
Free plan + SMS
$0
Add SMS to the free tier
+Pay as you go credits
+No contract or minimum
+Shares contacts with email
+Credits never expire
US credits
$0.0109
Per credit, US destination
+About $1.09 per 100 texts
+One time prepaid purchase
+Charged immediately
+Buy from 100 credits
International
Varies
Priced by destination
+About $3.45 per 100 to the UK
+Rates climb by country
+Calculator on pricing page
+Same prepaid model
On a paid plan
Add on
Layer SMS on any tier
+Email and SMS together
+Shared automations
+CRM and segmentation
+Transactional SMS too