Gravity Forms
The form engine for people who live in WordPress and want to own their data.
Gravity Forms is not a hosted service; it is a plugin that runs inside your own WordPress site, so your data and forms sit on your infrastructure. That appeals to developers and agencies who want control, deep logic, and a long list of add ons for payments, automation and registration. Licensing is a flat yearly fee by number of sites rather than by submissions, which makes high volume cheap. The tradeoff is that you bring the hosting, the updates and the upkeep.
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You own the forms and the data, and you own the upkeep too.
In its favour
Held against it
Control and depth, with overhead
Gravity Forms leads on features and integrations and scores well on value for high volume, since licensing ignores submission counts. Ease of use is the soft spot, reflecting the WordPress upkeep and a developer leaning editor.
Scored against the same five weighted criteria we use across form builders. See the rubric →
running WordPress and you want a powerful, self hosted form engine with no submission caps.
not on WordPress, or you would rather a hosted tool handle updates and hosting for you.
What it costs
USD / year, per licensePricing as of June 2026. Gravity Forms is a self hosted WordPress plugin licensed yearly: Basic is $59 per year for 1 site, Pro is $159 per year for 3 sites and includes Pro add ons such as Stripe, PayPal and Zapier, and Elite is $259 per year for unlimited sites and all add ons. There is no free plan and you supply your own WordPress hosting. Check the vendor for current pricing.