Verdict · CRM

Insightly

A CRM that pairs the sales pipeline with project delivery, aimed at teams that sell and then deliver the work.

Insightly stands out by joining CRM and project management in one tool, so a won deal can flow straight into delivery without a second app. It rounds out into a small platform with optional marketing and service products, and recent releases add an AI Copilot. The interface is workmanlike rather than slick, the free plan is gone since 2024, and depth in any single area trails the specialists, but for project based businesses that want sales and fulfillment together, the bundle makes sense.

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Reviewed by M. HALLORAN·Updated APRIL 2026·How we vet
In one line
A CRM that hands the won deal straight to delivery, so sales and projects live in one place.
What we found

In its favour

+ CRM and project management joined in a single tool
+ Optional marketing and service products on one platform
+ Workflow automation and AI Copilot from the mid tier
+ Capable integrations and a flexible data model

Held against it

No free plan since 2024 and annual billing only
Interface feels dated next to newer rivals
Single area depth trails dedicated sales or PM tools
The scorecard

Breadth across sales and delivery, polish is the gap.

Insightly scores steadily across features and integrations thanks to its sales plus projects breadth. Value and ease are softer: it is annual only, and the interface trails the slicker specialists.

Scored against the same five weighted criteria we use across CRM. See the rubric →

Ease of use 82
Features and depth 83
Value for money 78
Integrations 84
Support and onboarding 80
Buy it if you’re…

a project based business that wants its sales pipeline and delivery work in one system.

Skip it if you’re…

a team chasing the deepest pure sales features, the slickest interface or a free plan.

What it costs

Per user / month, billed annually

Pricing as of June 2026. Annual billing only; the free plan was retired in 2024. Check the vendor for current pricing.

Plus
$29
Core CRM for smaller teams
+Contact and pipeline management
+Project linking
+Standard dashboards
+Mobile app
★ Our pick
Professional
$49
Automation and AI Copilot
+Everything in Plus
+Lead assignment and routing
+Workflow automation
+AI Copilot queries
Enterprise
$99
Customization and governance
+Everything in Professional
+Advanced customization
+Higher limits and permissions
+Priority support