Keap
An all in one CRM and marketing automation platform built for small businesses that want sales and follow up in one tool.
Keap, formerly Infusionsoft, bundles a CRM with powerful marketing automation, email and SMS, landing pages, e commerce and invoicing. For a small business owner who wants leads captured and nurtured automatically, that breadth is the draw. The cost of it is price and learning curve: Keap now sells a single capacity based plan that is expensive next to lean CRMs, and the automation is deep enough to take time to set up. Where it earns its keep is service businesses that lean hard on follow up.
A CRM that nurtures leads while you work, if you can carry the price and the setup.
In its favour
Held against it
Automation depth leads, price is the tradeoff.
Keap scores high on features thanks to its automation and bundled commerce, plus strong support. Value is the weak point: it is a premium, capacity based plan that small budgets will feel.
Scored against the same five weighted criteria we use across CRM. See the rubric →
a small or service business that wants CRM and marketing automation working together in one tool.
a team that just needs a lean sales pipeline, or one watching cost closely.
What it costs
Capacity based plan, USDPricing as of June 2026. Cost scales with contacts and users; legacy Pro and Max tiers apply to existing accounts only. Check the vendor for current pricing.