For an online store, a form often is the checkout: order forms, product options, pre orders, and post purchase feedback. We weighted payments and checkout, product and order logic, and design, then ranked the six that handle selling best alongside your store.
Reviewed by M. HALLORAN·Updated APRIL 2026·How we vet
Tools compared6
Criteria weighted5
Last reviewedJune 2026
Paid placements0
How we ranked the field
Scored on our standard criteria, then reweighted for selling: payments and checkout, order and product forms, design and branding, integrations, and value. See the full rubric →
Payments and checkout30%
Order and product forms20%
Design and branding20%
Integrations15%
Value for money15%
01
RANK
★ Editor’s Choice
Jotform
Best all rounder
The most complete commerce toolkit among form builders: multiple payment gateways, product and order forms, coupons, and inventory style fields, plus integrations into the apps a store already runs. It does a lot for the price, with the usual caveats of a busy interface and per seat pricing below Enterprise.
The most store like forms here, closer to a branded product page, with native product fields, bookings, and Stripe checkout. It suits brands where the form is part of the storefront and the look matters. The entry price is higher than the free options and the design tools take time to master.
Excellent for orders that need real math: line items, quantities, discounts, and tax, with payments working even on the free plan. For configurable products and quotes it punches above its price. Design is functional rather than polished and the integration set is smaller than the leaders.
A free way to take orders and pre orders, with unlimited submissions and Stripe payments included from the start. For a small shop testing demand it removes the cost barrier entirely. Branding removal and a custom domain sit on the Pro plan, and very complex catalogs may outgrow it.
Worth it when a product finder, quiz, or post purchase survey needs to feel engaging and get completed, which lifts conversion and feedback quality. Payments are more limited than the order focused tools here, and the response based pricing needs watching as traffic climbs.
A fit for larger merchants that need approvals, governance, and compliance around order and vendor forms, with payments and document tools alongside. The per plan cost is high and there is no free tier, so it suits operations heavy stores rather than small shops.