Your form is a client deliverable, so it has to wear the client's brand — not the vendor's. We reweighted the rubric around white-label control, integrations and running a roster of clients on one bill, then ranked six.
Same five criteria, retuned for client work. White-label control jumps to the front because an unbrandable form embarrasses you in front of a client; integrations follow, because the data has to land in their CRM. See the full rubric →
White-label & branding control30%
Integrations & data routing25%
Design flexibility & polish20%
Value across many clients15%
Ease of use10%
01
RANK
★ Editor’s Choice
Jotform
Best all-round agency tool
Removes its own branding from the Bronze plan up, runs on a custom domain, and gives you 100-plus templates, payments, approvals and the widest integration list in the field — all under one account that can carry a roster of clients. It is not the prettiest form on the page, but for the breadth-and-budget reality of agency work nothing else matches it.
When the form itself is the campaign — a branded, one-question-at-a-time lead magnet — Typeform converts better than anything here. The catch is hard monthly response caps: a campaign that performs can hit the limit mid-month and stop collecting. Size the plan to peak traffic, not average.
Closest thing here to designing a landing page and a form in one canvas, with payments built in and custom domains on the Agency plan. If your differentiator is that your forms look bespoke, this earns its place. It costs more than Jotform and the integration list is shorter.
Unlimited submissions even on free, and the $29 Pro plan removes branding and adds a custom domain — the cheapest legitimate way to ship client-clean forms. The editor is fast and Notion-like. Design ceiling is lower than Typeform or Paperform, so it fits utility forms more than showcase pieces.
Quietly powerful at conditional logic, calculations and payment forms, with a generous free tier and Pro at $19. For quoting forms, order forms and anything math-heavy it punches above its price. It is less polished as a client-facing showpiece, which is why it sits below the design-led picks here.
Free, instant and fine for an internal intake or a quick team poll. But you cannot remove Google's branding or run it on a client domain, so as a deliverable it quietly tells the client you did not invest. Use it backstage, never as the thing with their logo on it.
Pricing verified as of June 2026. Vendors change plans often · check the vendor for current pricing.
The verdict
Standardise the agency on Jotform — white-label from Bronze, the widest integrations, and one bill that covers a roster of clients. Keep Typeform on hand for the campaigns where the form is the hero and conversion is the brief.
The trap that costs you credibility is shipping something you cannot unbrand. A Google Form, or a free-tier Tally with the vendor badge still on it, lands on the client's site wearing someone else's logo — and that is the detail a client remembers. Pick for branding control first, design second, and never hand over a deliverable you would not put your own name behind.
At a glance
✓ full · ∼ partial · — none
CapabilityJotformTypeformPaperformTallyCognitoGoogle Forms
Remove vendor branding✓✓✓✓∼—
Custom domain✓✓✓✓∼—
Native payments✓✓✓✓✓—
Unlimited responses∼—∼✓∼✓
Free plan✓∼—✓✓✓
Questions agencies ask
What is the most important feature for an agency?
White-label control. When a form is a client deliverable it has to carry their brand and no vendor logo, ideally on a custom domain. Anything you cannot fully unbrand makes the work look like a shortcut, so branding control outranks everything else here.
Is Typeform a good fit?
For brand-forward, high-conversion lead forms, yes. The catch is hard monthly response caps — a campaign that performs can hit the limit mid-month and stop collecting. Size the plan to peak traffic, not average.
Why is Google Forms ranked last?
It is free and fast, but you cannot remove Google's branding or use a client domain. Fine internally; as a client-facing deliverable it signals you did not invest. That is the wrong-fit trap for this segment.
How should we think about per-client pricing?
Favour tools that run many forms and clients under one account. Jotform, Tally and Paperform all let a single subscription cover a roster; watch response-capped or per-seat models that punish growth.