VETTED SAAS
Head to head · CRM

HubSpot CRM vs Microsoft Dynamics 365

SMB friendly against enterprise grade. HubSpot wins on ease, free seats and time to value; Dynamics 365 wins on depth, reporting and tight Microsoft 365 integration. Here is how they compare, and which one fits your team.

Reviewed by M. HALLORAN·Updated JANUARY 2026·How we vet
★ Our pick
HubSpot
90 /100
vs
Challenger
Microsoft Dynamics 365
84 /100
◂ HubSpot Advantage Microsoft Dynamics 365 ▸
HubSpot wins on ease and time to value · Dynamics 365 wins at true enterprise depth.

These are affiliate links marked rel=“sponsored”. We may earn a commission if you buy · it never affects our scores or who wins. Disclosure.

How they score

Criteria HubSpot Microsoft Dynamics 365 Winner
Ease of use and setup
92
70
HubSpot
Customization and depth
80
93
Microsoft Dynamics 365
Value and time to value
86
70
HubSpot
Free plan
95
30
HubSpot
Microsoft 365 and scale
80
94
Microsoft Dynamics 365
Marketing and all in one
92
76
HubSpot

Scores are our editorial assessment against the VettedSaaS rubric · not vendor supplied.

Choose HubSpot if…
+You want fast setup and a useful free tier
+You are a startup or midmarket team
+Marketing and sales should share one platform
+You value ease over deep configuration
Choose Microsoft Dynamics 365 if…
+Your company runs on Microsoft 365 and Teams
+You need deep, governed customization
+You want native Power BI and Power Platform
+You are an enterprise standardizing on Microsoft

Feature by feature

✓ full  ·  ∼ partial  ·  — none
Capability HubSpot Microsoft Dynamics 365
Free plan ✓ —
Native Microsoft 365 and Teams ∼connector ✓
Built in marketing ✓ ∼add on
Deep customization ∼ ✓
AI assistant ✓Breeze ✓Copilot
Fast time to value ✓ ∼
Enterprise scale and governance ∼ ✓

Feature support verified as of June 2026 · check the vendor for current details.

Pricing, side by side

Per user / month, billed annually
HubSpot Our pick
Free $0
Starter $15
Professional $90
Microsoft Dynamics 365 Challenger
Sales Professional $65
Sales Enterprise $105
Sales Premium $150

Pricing as of June 2026. Vendors change plans often · check the vendor for current pricing. HubSpot Professional is per seat billed annually and adds a one time onboarding fee; Dynamics 365 Sales Premium has a 10 seat minimum.

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