Verdict · Email

Constant Contact

A beginner friendly veteran built around simple newsletters, events and real phone support, with depth that trails the leaders.

Constant Contact is one of the oldest names in email and still leans on what made it popular: a gentle learning curve, a tidy template library, event and survey tools, and live phone support that newer rivals rarely offer. For a nonprofit, a local business or a first time sender who values a human on the line, that combination is reassuring. The limits are real, though. Automation is basic next to ActiveCampaign, reporting and segmentation are shallow, and the contact based pricing rises fast once your list grows past the entry tier, so heavier senders tend to outgrow it.

The link below is an affiliate link. We may earn a commission · it never affects the score. Disclosure.

Reviewed by M. HALLORAN·Updated MAY 2026·How we vet
In one line
The friendly veteran with a phone line, if simplicity matters more than depth.
What we found

In its favour

+ Gentle learning curve and a tidy template library
+ Live phone support, which rivals rarely offer
+ Event, survey and basic ecommerce tools included
+ Reliable sending with a long track record

Held against it

Automation is basic next to ActiveCampaign
Reporting and segmentation are shallow
Contact based pricing climbs fast above the entry tier
Heavier senders tend to outgrow it
The scorecard

Ease and support carry it; depth is thin.

Constant Contact scores highest on ease and support, where its phone line and simple setup shine. Feature depth drags the total into the low 80s because automation and reporting trail the leaders.

Scored against the same five weighted criteria we use across email marketing. See the rubric →

Ease of use 88
Features and depth 74
Value for money 76
Integrations 82
Support and onboarding 90
Buy it if you’re…

a nonprofit, local business or first time sender who values simplicity and live phone help.

Skip it if you’re…

a team that needs deep automation and segmentation, or one watching cost as the list grows.

What it costs

Per month, 500 contacts

Pricing as of June 2026. Prices scale with contacts; SMS is an add on. Annual billing saves 15 percent. Check the vendor for current pricing.

Lite
$12
Simple newsletters for small lists
+Up to 500 contacts
+Email templates and editor
+AI content recommendations
+Single user
★ Our pick
Standard
$35
Automation and testing
+Subject line A/B testing
+Behavioral segmentation
+Custom automation paths
+Dynamic content blocks
Premium
$80
More sends and unlimited users
+Higher monthly send volume
+Advanced ad and SEO tools
+Custom and dynamic content
+Unlimited users