Verdict · CRM

Close

A calling first CRM that puts the phone, email and SMS in one inbox for outbound sales teams.

Close is built for teams that live on the phone. Its standout is a native power dialer, calling, SMS and email folded into a single workspace, so reps can work a list without bolting on separate tools. Pipelines, automation and reporting are solid, and an AI agent named Chloe now works leads on the higher tiers. It is not the cheapest option and its feature breadth trails the big suites, but for high activity outbound and inside sales teams, few CRMs make dialing this frictionless.

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Reviewed by M. HALLORAN·Updated APRIL 2026·How we vet
In one line
A CRM that treats the phone as the product, so outbound reps can just dial and close.
What we found

In its favour

+ Native power dialer with calling, SMS and email in one inbox
+ Strong sales automation and sequences for outbound cadences
+ Chloe AI agent works leads on Growth and Scale
+ Clean, fast interface that reps actually keep updated

Held against it

Pricier per seat than lean rivals once you reach Growth
Feature breadth trails Salesforce, HubSpot and Zoho
Calling and AI credits are usage based and add up at volume
The scorecard

Calling and ease lead, breadth is the ceiling.

Close scores high on ease and on the calling workflow that defines it. Value and integrations land mid pack, and outright feature depth is where the larger suites pull ahead.

Scored against the same five weighted criteria we use across CRM. See the rubric →

Ease of use 88
Features and depth 82
Value for money 84
Integrations 80
Support and onboarding 85
Buy it if you’re…

a high activity outbound or inside sales team that wants calling, SMS and email in one place.

Skip it if you’re…

a company that needs a broad app ecosystem, marketing tooling or the lowest possible seat price.

What it costs

Per user / month, billed annually

Pricing as of June 2026. Calling and AI credits are billed by usage. Check the vendor for current pricing.

Solo
$9
Core CRM for solo operators
+Built in calling, SMS and email
+Lead and pipeline management
+500 AI credits per user
+Native lead forms
Essentials
$35
Small teams that want one inbox
+Everything in Solo
+Multiple pipelines
+Workflow automation
+1,000 AI credits per user
★ Our pick
Growth
$99
Power dialer plus Chloe AI agent
+Everything in Essentials
+Power dialer and Chloe AI
+Advanced reporting
+1,500 AI credits per user
Scale
$139
High volume orgs needing controls
+Everything in Growth
+Role based permissions
+Highest usage allowances
+2,000 AI credits per user